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Join Us On April 23rd - 24th in London, Heathrow

Here's What's Happening

At Dream Practice Secrets 2020...

Secure your discounted ticket of just £67 (includes both days)
before the 15th March 2020.

Come and join us for the most amazing practice and personal development event of the year
What is Dream Practice Secrets?

This is the ONLY event in the World that brings together Practice owners to work on every aspect of their business and personal development with fellow practice owners. Not only do we have the most amazing speakers, but our positive community of like-minded people is also second to none. All using our life-changing and practice-changing strategies. 
This Event Is For Practice Owners
This is where practice owners come together to learn and grow and have lots of fun, laughter and inspiration. The feedback we get every year about this awesome event is mind blowing! It's not just about the speakers, it's about the positive community. We become like who we hang out with and hanging out with hundreds of fellow practice owners is totally inspiring!
If You're A Practice Owner either working on your own or with a team and you are looking For Any Of The Following...This Event Is For You:
  • Ways to grow your practice
  • How to get more new clients
  • Ways to increase patient retention
  • ​How to earn more money
  • ​Ways to have more time, freedom and less stress
  • ​How to attract and keep your dream team
  • ​Ways to have a practice that is more successful
  • ​How to run your clinic without you constantly being there
  • ​Want more confidence
  • ​Want to get better at delivering your message
  • ​If you are feeling burnt-out and need to change things

Thursday, April 23rd 

Dream Practice Secrets Begins! DOORS OPEN at 9.00am (9.30am start)

Our Awesome MC For Day 1:
Ian Carter

Ian is the owner at Total Balance Clinic in Hemel Hempstead, Herts. He qualified in 2013 and has run his own clinic since then, alongside his wife Caroline. They are passionate about serving their local community – helping anyone in their management of pain and supporting them on a voyage to optimal wellness.

Ian is a practice owner who has implimented Jo and Steve's 5V strategy to take his practice from a team of 2 to now a team of 14.

Ian loves to mentor, coach and be an active participant in our coaching community. He is committed to ensuring all our delegates have the most fullsome experience and go home changed.

Secure your discounted ticket of just £67 (includes both days)
before the 15th March 2020.

This is NOT Like Any Other Event!
Unlike other practice growth events, you won’t be sitting in some boring, stuffy conference…
And it’s not one big pitch-a-thon, where every speaker is trying to sell you and take you down 10 completely different, and contradicting paths. (Let’s face it, that just leaves you with more questions than when you arrived, right?)

At DPSL, we know your time is precious, that's why we deliver the best content and strategies so leave full of ideas and concepts that you can implement as soon as you get back to your practice.
Jo Davison
Veedom = Freedom
Jo Davison is a practice growth mentor, speaker and author. In addition to starting, growing and running her own practices with husband Steve, Jo has worked with hundreds of practice owners and thousands of team members to help them grow their dream practice. Jo will be giving you the 5 steps you need to implement to create your Dream practice. These are the very strategies that allowed Jo and Steve to create a 7 figure practice that they did not have to work in, it stopped them from being chained to the bench, increased the impact they could have in their community, have less stress, more money and more freedom.
In Jo's talk you will learn:
  • The 5 V technology that you MUST know to achieve your Dream practice.
  • 4 easy and awesome ways to increase your new patient numbers.
  • How to prevent patients dropping out of care before they have gained the best outcome
  • ​Why a membership is a must to grow your wellbeing community and how to grow it
Steve Davison
Let's hear your message - Why every practice owner needs to write a book and how to do it
As a health care practice owner, the world needs to hear your point of view. We have worked with countless people who have a message to share and feel frustrated as they are not reaching enough people. They and their message is a well kept secret. A fantastic way of educating potential and current patients is by writing a book. So why do so many people tell us they are going to write a book and then it never appears? Often, the answer lies in the lack of strategy. In his talk, Steve (who has written 6 books - (3 of which are currently amazon best sellers), will help you decide your message and uncover the possible 'book in you' and then break down the steps and remove the mystery of how to make it a reality. For those who are not ready for their book, you will be able to use these steps to write an article or booklet that will help you educate those who need your message. 
In Steve's talk you will learn:
  • Why you should consider writing a book.
  • How to determine your book/ booklet topic.
  • The steps you need to use to write and finish it.
  • ​How to get it out into the world.
Joy Zarine
The Five Star Formula... Building a practice that people cannot help but love.
Joy Zarine is a hospitality and marketing consultant from London, UK. For over 15 years she has worked with industry leaders to create, build and market profitable and award-winning businesses.

From cocktail bartending in her teens, to working and managing late night venues in her twenties, Joy has gone on to help launch UK-wide brands and create her own hospitality and experience consultancy to support hospitality and service businesses.

Joy's passion lies in creating incredible customer experiences and building award-winning businesses of all sizes. 

Joy is also the author of best selling book "The Five Star Formula" in which she explains how to create incredible guest experiences, that lead to five star reviews and an award winning  business.
In Joy's talk you will learn:
  • The 5 Star Formula for wow customer service.
  • How to make your clients fall in love with your practice
  • How to re-imagine your client experience.
James Harrison
Success tips for the solo practice owner
James transformed his life from lawyer to practice owner after viral encephalitis, but it came at a cost. Whilst setting up his own practice was supposed to help him reach his nirvana, he soon found he was doing all the roles, working long hours, feeling low on energy, haemorrhaging money and was unable to adapt when emergencies arose. He was totally burnt out. Something had to change. And, it did.
In James' talk you will learn:
  • How he transformed both his practice and his mindset from a part time venture to a business running at capacity using Jo and Steve's 5V strategies. 
  • As part of this, he will give five key tips that will be relevant to anyone working on their own or feeling similar in their practice. 
  • Life is too short to not do something about it. This talk is a must attend for practice owners who feel frustrated, trapped and close to burnout who want to change things as well as those who are ready to grow. 
  • ​Learn how to build a stress free busy practice whilst working on your own.
Andrew Green
Building A Large Associate Practice
Andrew Green has developed his bold communication style whilst working in the diverse roles of practice owner and coach. Andrew is a Blue Cow mentor and regularly teaches and mentors on Jo and Steve's Blue Cow coaching programmes. He is well versed in Jo and Steve's 5V technology and has used it to propel his own practice towards 7 figures.

Andrew will be discussing the Blue Cow Strategies that helped him and wife Laura (and their awesome team) grow their practice and how their associates are very much at the centre of their growth.

Having seen a huge success in his practice over the last couple of years, Andrew is passionate about helping you grow your dream practice too.
In Andrew's talk you will learn:
  • How to scale your practice
  • The Key steps to growth
  • How to get the best from your team
Oliver Crawford
How a single promotion gained me 100 new patients
Oliver has been a practicing chiropractor for 22 years working from Wollaston Clinic in the West Midlands. 
In Oliver's talk you will learn:
How he gained exactly 100 new patients from a promotion that cost £38.50 to run. It's a promotion he runs bi-annually that he has developed and improved over 5 years. It now generates 10-15% of his turnover in just 8 weeks of effort each, and every year.

Top 3 things you will learn:
  • ​Learn why promoting your clinic is so important for growth.
  • ​Learn how to implement the same promotion in 5 weeks time.
  • ​Learn why a loss leader can lead you to success.
You'll be able to take this strategy home and implement it straight away!
Kelly Melnikova-Rhodes
New Patient success: how to get TONS of new patients quickly and easily
Left the Royal Air Force as a Survival Equipment Fitter after a 15 year career, and is now clinic director and owner of Kingston Chiropractic and Wellness Centre. She has several great achievements:

- Self-taught posture screener
- Head hunted to work as Screening manager for the largest Chiropractic and physiotherapy
company in Europe
- Trained and oversaw a team of posture screeners generating 400+ per month new patient
- Organised 35-75 screenings per month for 8 clinics and 40+ therapists

Kelly has implemented Jo and Steve's strategies to grow her practice and reach her targets.
In Kelly's talk you will learn:
  • Where to find your ideal client
  • ​How to build a consistent screening diary
  • How to make a great "frontline" first impression 
  • ​How to get TONS of new patients quickly and easily without stress
Nick Williams
Digital Marketing To Transform Your Practice
Over the last 15 years Nick and his wife Jenna have had their own brick and mortar businesses doing several million in revenue. Five years ago they took their eye off marketing and almost lost their business. They quickly turned things around by learning from some of the top marketers in the World. Now they are on a mission to help 100,000 service based business owners generate a tonne of enquiries consistently and stand out from their competition.
In Nick's talk you will learn:
Nick will be sharing several digital marketing strategies that you can take away and implement right away that will dramatically increase your volume of enquiries through your website and increase your new patient numbers.
Andy Whittaker - Art of Being Brilliant
Andy is a trainer, best-selling author and frustrated comic and he's been described as the best thing to come out of Morecambe since the M6 motorway.

Andy co-writes the Being Brilliant series of books with Andy Cope and has claimed all the really good bits as his own. Passionate about Positive Psychology, he has a no-nonsense approach when it comes to leadership, communication, human interaction. 
And has delivered to companies as diverse as DHL, University of Nottingham, Ginsters, AstraZeneca, Pirelli and The National Trust. His keynotes are thought-provoking, inspiring and very funny!

Andy will inspire your team to step up and focus on being Brilliant. If you have an inspired team, your practice will soar!

Jo Davison - Retention Mastery! How to create and maintain and busy patient list
It doesn't matter how many new patients you attract in your practice, unless you have clear and ethical retention strategies, your patients will drop off care before they have achieved the best results and outcomes. 
The cycle continues, you add in more new patients, more drop off and we keep going through the same loop. Its a common mistake amongst practice owners and associates. 
Jo will be sharing some retention mastery secrets that will help you create and maintain a busy list (in line with your scope of practice) and break the 'NP DROP OFF' Cycle. 
You will be able to start using these as soon as you return to your practice the following week!

Don't Miss Our Unique Mastermind & Networking Evening Session! 
Thursday Evening, 6-9pm 

Mastermind Tables DOORS OPEN at 6pm 

WE WILL BE HOSTING OUR MASTERMIND TABLES ON Thursday Evening. This is your opportunity to 'pick the brains' of our speakers and Jo and Steve's Blue Cow mentors, get your questions answered. Relax and network with like-minded successful practice owners. You won't want to miss this opportunity. You'll go home with your notebook full of strategies you can implement the next week!
Here's What Else  You Can Expect From Dream Practice Secrets 2020:
  •  The tools you need to grow your practice consistently over the next year including patient attraction and retention, communication, leadership and List Building Strategies.
  • A unique line up of speakers and practice owners ready to inspire and empower you.
  • Exclusive 'Exhibitors Area' where you can network and find new suppliers.
  • A beautiful and relaxing venue to take some time away from your busy life.
  • You will find a lifeline if you are struggling or burnt-out.
  • The most amazing community who are all implementing Jo and Steve's 5V technology to grow their practices and transform their lives.
Friday, April 24th 

Dream Practice Secrets Day 2 DOORS OPEN at 9.30am 

Our Brilliant MC For Day 2:
Jermaine Harris

When firemen cut him from the wreckage of a car, it shook Jermaine Harris up momentarily as he thought he’d never walk again. But it was a football accident a year later – when he was told, “You may have to lose your leg” – that finally convinced him to change his life. Prior to this, Jermaine was drinking as many as 24 bottles of wine and vodka per week.

Since then, Jermaine, has got out of debt, lost a stone of Body Fat, put on 10 Pounds of Muscle, cured himself of asthma, ran a Half Marathon and the London Marathon, started a Business, wrote a book, became an award winning speaker, met the woman of his dreams and is now a father.

Jermaine now works as an empowerment trainer and runs motivational, team building days that can include many different 'activities' including firewalking! 

Jermaine works with Jo and Steve in the Dream Practice Secrets and Blue Cow training arenas has been MC-ing and speaking with Jo and Steve for a many years. Jermaine will inspire you to go home and live your life and practice to the next level and ensure you have an awesome time at our event. 

Paul McGee
Paul's Talk....
Paul McGee is Capstone's bestselling author of all-time. He is an international keynote speaker and performance coach, combining his background in psychology with large doses of humour and practical insights. He is managing director of his own training and education company and proud creator of SUMO. Paul’s goal is simple. He wants to help people achieve better results in life and have more fun in the process
In Paul's talk you will learn:
  • How you can use the SUMO principles to make a bigger positive impact. 
  • ​How to build better relationships with patients and team to help your practice thrive.
  • ​ How to get the best out of yourself.
  • ​How to get the best out of others and how you can get the best out of life.
Wendy Davis
Improving patient retention to get the best outcome
Wendy Davis is a passionate entrepreneur, practice owner, mentor and coach who specialises in
building successful teams by using proven methods to develop those around her to become the very best versions of themselves that they can be. When she isn't looking after her favourite patients, she loves to spend her time mentoring her amazing team.  

Wendy has grown her practice (with business partner Alicia), from one that was serving 40 patients a week to over 500 patients a week using Jo and Steve's 5V strategies.

Wendy's passion is helping to teach others the systems and strategies that have helped improve patient retention and she is excited to share them with you.  
In Wendy's talk you will learn:
  • Why you must have a compelling patient voyage.
  • ​What your client voyage should include
  • ​How to implement this in your practice
  • ​How to prevent drop off ethically to ensure great patient retention and results.
Felicity Crone
Getting to a W.O.W. (with or without you) Practice
Felicity is a chiropractor and clinic owner. 2 years ago she had a small clinic with 3 chiropractors and no other team members. Her clinic made no money and Felicity had to work 12 hour shifts to make ends meet, even with a toddler and new baby at home! One very bad day she found herself sitting on the stairs crying, wondering why she had worked so hard for so many years, only to realise that she would have been far better off working as an associate.  
Fast forward to now - in 2 short years Felicity's clinic has 13 happy team members, the clinic is thriving and growing every month. The best thing is that Felicity isn't "chained to the bench", in fact, she only sees patients 1 day per week, the rest of the time her awesome associates look after her patients along with their own busy lists.  
She believes the most important change she made was to her own mindset - and she would like to share these top tips with you!
In Felicity's talk you will learn:
  • How to overcome the beliefs that you hold that are stopping you from creating your dream practice.
  • ​How to change your whole attitude and become a leader in your practice.
  • ​How to have the confidence to drive your practice forward whilst putting your own health first.
Helen Harding
How To Build A Niche Practice
Helen's interest in paediatrics was sparked when she was pregnant with her first child in 2014, and saw 1st hand the benefits of chiropractic for both mother and baby.
Building solid links in the community and developing a great reputation has enabled Helen to grow a successful family practice, with 40% of her practice being pregnancy and paediatrics.
Now with two boys herself, and having helped hundreds of mothers and children, Helen is a passionate advocate for chiropractic for the whole family. Whilst a Chiropractor herself, Helens strategies will work for other health care professionals who are keen to develop their paediatric practices. 
In Helen's talk you will learn:
  • How to develop a flourishing niche practice.
  • ​How to attract more babies and mums to your practice.
  • ​Become the 'go to' mother and baby clinic in your area.
  • ​You will go home with Helen's proven success strategies to grow your paediatric practice. 
Jo Davison
The authentic and inspired practice owner. 
In Jo's talk you will learn:
  • The top factors that hold us back and how to overcome them.
  • ​How to stop thinking small.
  • ​The 5 steps to setting yourself free. 
  • ​Why you deserve to earn more money.
  • ​Why you deserve to earn more money.
  • ​How to increase cash flow ethically whilst doing what you love.
  • ​The Sales myth: why you must sell your services authentically if you want to help more patients and serve on a bigger scale.
Lalit Sodha
How I got 230 google reviews and turned my New Patient attraction into 40% from the internet
Lalit Sodha D.C. has been in practice for 28 years. In the recent years, having association with Jo and Steve and the Blue Cow Universe, the practice has risen to a great height. 

His practice generates in excess of 80 New Patients every month through various sources.
The clinic has established a very professional google review system, which allows them to get 40% of their new patients from this method alone!

In Lalit's talk you will learn:
  • Lalit will be sharing his awesome ‘Google review system’ for getting new clients. He will give you strategies you can return home and implement immediately. 
  • ​How to ensure you get a steady flow of New patients every month.
Steve Davison
Creating your future in practice
"The Future belongs to those who prepare for it today” - Where do you want to be in a year, two or three years from now? What are you doing to make it happen? Are you taking habits from your past into your future and hoping for a new result? Steve will walk you through a new plan for a new future in your practice.
In Steve's talk you will learn:
  • How to plan for the future and create habits to ensure you reach your goals. 
  • ​10 steps to creating your future dream practice .
  • ​How to become the person you always wanted to be.
  • ​How to create a future that resonates with your goals.
Angel Koonar Turner - How to overcome the OVERWHELM of starting a Chiropractic Business by yourself
Angel Turner graduates in 2008 from WIOC and worked as an associate for 6.5 years. During that time Angel learnt what type of Chiropractor she wanted to be, but she also learnt what type of practice she wanted (as well as learning what she really didn't want). In 2014 she realised that she wanted to run her own practice, the planning began and in 2015 Nurture Chiropractic became a reality. Angel started the practice wearing every hat that existed whilst growing the business. During these 4 years the journey has been an intense rollercoaster, however Angel has a flourishing business with a PM, CAs and MTs. Angel even managed to have her son and the business actually maintained rollercoaster. It wasn't easy, but you can do it when you implement the right formulas.
Estelle Keeber - Instagram Queen
Estelle is known as THE INSTAGRAM QUEEN. She will be showing us how to attract more new patients and raise our practice profile using Instagram. After Estelle's talk you will know exactly why your practice must be using Instagram and go home with some solid 'How to' strategies that you can implement immediately. 
Jemma Firth - Build a "With or Without You" Practice
Mother of 3 kids and a dog, wife to 1 husband and owner of 1 Spinal Health Centre.

Jemma has worked with Jo and Steve for 3 years now, and received ‘Female Business Owner of the Year’ at last year’s congress. 

With the support of Jo and Steve, Jemma has taken Alba from a very bland, NHS provider, into a vibrant, growing practice that is now truly functioning in a ‘WOW’ way (With Or Without her).

Jemma will be sharing exactly how she achieved this so that you can too.
Hannah and Andy Knibbs - Our Voyage from a Normal to WOW World Class Practice
Hannah and Andy are going to share the before and after story of how they transformed their 'normal' centre into a world class award winning, WOW centre with an amazing Vibe. 

When you see their centre, you cannot help be inspired by the beauty, innovation and brand they have created. 

They will give you lots of hints and tips about how you can make your centre unique. 
Susanne Heesen - Fearful practice owner to success: My Story
Susanne Heesen is the owner of two chiropractic clinics in the Netherlands, which specialise in bringing optimum health to clients using an integrated approach of Chiropractic, Massage, fysiotherapy, exercise, nutrition and mindset.
Susanne opened her first clinic in the Netherlands in 2005, second followed in 2007. She is also a very proud mother of two lovely twin girls of nearly 8 years old.
Susanne's journey with Blue Cow and Jo and Steve began in 2015 when she arrived in their community frustrated, overwhelmed and stuck. Her practices appeared to have hit a rut and she didn't know how to get out of it. Susanne worked on her mindset and implemented the 5 V technology and turned her practices around. She will be sharing how she moved from fear and frustration to practice success and giving her top tips on how you can achieve success in your practice too. 
If You're A Practice Owner either working on your own or with a team and you are looking For Any Of The Following...This Event Is For You:
  • Ways to grow your practice
  • How to get more new clients
  • Ways to increase patient retention
  • ​How to earn more money
  • ​Ways to have more time, freedom and less stress
  • ​How to attract and keep your dream team
  • ​Ways to have a practice that is more successful
  • ​How to run your clinic without you constantly being there
  • ​Want more confidence
  • ​Want to get better at delivering your message
  • ​​If you are feeling burnt-out and need to change things
Who Are Jo & Steve Davison?
Jo and Steve Davison started their first healthcare practice in 2001. At first it was awesome, however as the practice grew it started to consume them. They were challenged with getting enough new patients, educating patients to stick to their courses of care, they found themselves being terrorised by staff and earning less money than they had as associates. 

Jo and Steve knew things could not go on as they were and they either had to give up or completely change their business model. After a chance meeting with ‘Blue Cow’, they made the decision to study world class businesses and created their ‘secret sauce’ that would transform everything. They created the success strategies that lead to an ethical, fun, busy, 7 figure practice. 

Even though they've now sold their practices (due to the demand for their mentoring services), they are still in the trenches everyday working alongside motivated practice owners who are building their dream practice.  Jo and Steve run the Dream practice secrets and Blue Cow Practice mentoring programmes and lead a thriving community of hundreds practice owners and team members. They are involved in 100's of practices all over the world through personal mentorships, group programs as well as their mastermind and personal consultancy. 
What Others Say About Our Event:
Check Out The Venue:
Novotel London Heathrow Airport T1 T2 and T3 Hotel
234 Bath Rd, Harlington, Hayes UB3 5AP
As one of the closest hotels to London Heathrow Airport, the Novotel London Heathrow Airport T1 T2 and T3 hotel is your ideal stay when visiting the capital. Located just 0.8 miles from terminals 1, 2 and 3, it's the perfect base to relax before you fly or after you land in London. With 166 contemporary bedrooms to choose from, all equipped with air conditioning and other home comforts, you'll be spoilt for choice during your stay. Novotel is the perfect choice for your next family or business trip.   Click here for an interactive map.

Secure your discounted ticket of just £67 (includes both days)
before the 15th March 2020.

Dream Practice Secret Live Event FAQs...

We are currently still planning to proceed with this event. However, we will make our final decision on April 6th. If we do need to postpone, we will honour all tickets and move them to a new date and offer a recording to anyone who is unable to make the event on the new date.
  • What are the dates for Dream Practice Secrets Live 2020?
Registration opens at 8.30am on Thursday 23rd April. The event kicks off at 9.30am (April 23rd) and concludes around 5pm on April 24th. 
  • Where is the venue for the event?
The event will be hosted at the Novotel Hotel Heathrow London T1,T2 and T3 (A map will be included in your confirmation email).
  • I'm trying to book my travel. What times do I need to know about?
You will need to be a the event for 9am on Thursday April 23rd until 9pm and on Friday April 24th from 9.30am until around 5pm on Friday April 24th. Heathrow Airport and Train Station are approximately 15 minutes from the hotel.
  • Can anyone attend this event?
This event is purely for practice owners and their business partners. Please check out some of our other live events if you'd like to invite your team.
  • Can I bring my spouse or a guest?
Because of our VERY limited seating, every person must purchase a ticket to get into the event.  
  • Can I get a refund if I can't attend?
Refunds may be given up to 30 days prior to the event start date. We are NOT offering ticket transfers.
  • What should I wear?
The dress code is business casual for the event. Our meeting room WILL be on the cool side, so plan accordingly and bring an additional sweater, wrap, or jacket.
  • Any other questions?
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